Your Personal Rancher Brief

MEAT Jim

A financial guy that lives on a cattle ranch, loves his wife and kids and likes ...MEAT!

Goes by the name Jim, Jimmy, Jim Boy Bob, Jimbo, Farmer Jim, Big Wheel, Dad and oftentimes, "Hey You!"

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Myths, Grass-Fed Beef Jim Casler Myths, Grass-Fed Beef Jim Casler

The Monumental 3-Year Journey For Fantastic Grass-Fed Beef

Sometimes I wish I could run a widget factory. If a customer wanted more, I could just turn a dial and make it happen.

But that’s not how it works when you raise cattle on grass. From the time a cow is bred to the day a steak is ready to be delivered, it takes about three years.

There’s no speeding it up—at least not if you care about doing it the right way…

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Want To Look Like The Ultimate Meal Planner? Tips For Every Cut Of Grass-Fed Beef

Tips for Every Cut of Grass-Fed Beef

From steaks to slow-cookers, discover the best ways to prepare every cut of your grass-fed beef for easy, delicious meals. When you bring home an order of grass-fed beef, it can be exciting—but also a bit overwhelming. Not to worry—we’ve created this handy guide…

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It’s Not the Cow, It’s the How. Myths Destroyed

Lately, the humble cow has been catching a lot of flak. If you believed everything you may have heard, you’d think cattle were single-handedly wrecking the planet.

But hold your (grass-fed) horses! Not all beef is created equally, and when raised the right way, cattle can actually help heal the land…

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